What’s inside those trousers these days? The Return of Y Fronts

‘D’ is for down under – down inside those trousers!

Radio 4 reported on the great return of men’s Y Fronts. 2015 is the 80th anniversary of this undergarment for men and apparently there has been a massive surge in sales in the last year. Debenhams are reporting a 35% increase alone and men in Norwich and Ipswich are really embracing Y Fronts as the new preference of undergarments.

http://www.dailymail.co.uk/femail/article-1173214/Men-comfort-Y-fronts-sales-rise-35-credit-crunch-kicked-in.html

For a long time now boxer shorts were the trendy option – and comfortable cool and light to wear, made of cotton and there were a huge range of designs in every shop from practical Marks and Spencer to gift shops along London’s Oxford Street.

Possibly Jack Duckworth of Coronation Street gave the Y Fronts a frumpy bad image with his matching string vests and broken specs and they were seen as the undergarment of old men.

Where can you buy a trendy pair of Y Fronts?

http://www.amazon.co.uk/s/?ie=UTF8&keywords=jockey+y+fronts&tag=googhydr-21&index=aps&hvadid=25158468846&hvpos=1t2&hvexid=&hvnetw=g&hvrand=4526588092163763894&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_4ufu8fsmnp_b