Supermarket comparison

Let’s do a supermarket comparison – Waitrose or Sainsbury’s? Which is cheaper to shop in? The simple answer is Sainsbury’s. Waitrose opened in Haywards Heath, West Sussex a year ago. Lured by the aesthetically pleasing environment, friendly, helpful staff and general tidiness of the store as well as the temptation of a free coffee in their mezzanine cafe I started to make the odd purchase here and there. I was in danger of becoming a Waitrose shopper because I liked the overall ambience of the store. I have to say that the Waitrose shopping experience is a pleasing one and it specialises in many luxury ranges which is appealing. The colours are calming, the customer service desk is located near the entrance and the staff smile as you enter. There are artistic displays of food on stands. It all looks very appealing and stylish and the shelves are neat and tidy. And so I decided to do a price comparison with the nearby Sainsbury’s, which is only a 5 minute walk from Waitrose because I wanted to start shopping in Waitrose, knowing the experience was a nicer one.

I compared the prices of about twenty items on Friday 4th May 2018. Waitrose hikes their prices on many goods. My comparison is like for like. Overall I found that most goods were more expensive in Waitrose. My guess is that shoppers of Waitrose don’t care about this. They go there for the experience and niche range of certain items.

SAINSBURY’S
Pack of 4 cans of Heinz baked beans – £2
bag of 5 limes – £1.50
Leerdammer 8 slices – £1.80
8 Club biscuits – £1
Whole cucumber – 45p
Penne Pasta – 40p
Double cream – £1.10
Hovis Soft white bread loaf – £1.05
Dolmio – £2.40
3 peppers – £1
Muller Corner pack of 6 – £2
Lurpak – £3.75

WAITROSE
Pack of 4 cans of Heinz baked beans – £2.75
Bag of 5 limes – £1.70
Leerdammer 8 slices – £1.40
8 Club biscuits – £1.44
Whole cucumber – 52p
Penne Pasta – 89p
Double Cream – £1.10
Hovis Soft white bread – £1.05
Dolmio – £2.65
3 peppers – £1.15
Muller Corner pack of 6 – £2.59
Lurpak -£3.75