Want to find out how to sell books by deception or other more honest means? A couple of us pitched a table to sell our books in Hayward’s Heath’s shopping centre. A perpetual gust of wind threatened to whip the books away and several hot chocolates over the course of the morning failed to reach our cold feet.
Selling books at stalls, particularly wrapped as gifts at this time of year is another way to reach your customer. The Amazon marketplace though remains number one, but selling at stalls connects you with the public, increases local exposure. I love talking to people about my books.
There was an element of deception about the morning. Friends passed by, smiled, came over for a chat. A potential sale. If a friend isn’t going to buy my books who is?
‘What are you doing these days?’ They asked.
‘Writing books,’ I said, looking down at the source of my hard endeavours about to tell them more.
‘Aren’t you doing funerals anymore? They asked.
I don’t want to tell you about my real work, I thought. And please don’t ask about the kids. You’re here to talk about my books. Go on buy one. They’re only £5 each.
‘How are the kids?’ They asked. And then I knew this was a lost sale for certain.
Sales came from deception.
‘I’ve seen these books in Woman’s Weekly,’ one lady beamed.
‘Really?’ I said looking for the pigs flying above.
‘Yes they had a fantastic review. I recognise the covers. I’m going to treat myself. I’ll have both.’
When another lady wandered over claiming the books were in the current copy of Woman’s Realm (a magazine that folded years ago) this week I did begin to wonder. And the next lady to buy said she’d heard about them on Richard and Judy. I quietly chuckled to myself. Yes, another sale!
Several sales though came from people who had seen me in the Daily Mail. ‘Oh yes I was in the paper a couple of weeks ago,’ I replied, referring to the article in the local Mid Sussex Times.
A French lady showed an interest, hovering uncertainly a few feet away.
‘I read non-fiction. Sorry,’ she said. ‘About what’s going on in the world today.’
We discussed IS and the Paris attacks and she wanted to know what I thought. This was my cue to carefully change tack.
‘The source of all evil in the world is religion, from the state right down to the family. My books are about religion and how one religion, Catholicism ruined a family’s life.’
Five minutes later I’d secured a sale of both books.
I handed flyers out, telling people, quite rightly the book had been number 1 in its category in America. Later in the evening I had a big spike in on-line sales.
All in all a worthwhile day and two more stalls to look forward to next week!
Here is a link to my two books: