How to get more book sales

Authors are always asking each other how they can you get more book sales?

1. Be in KDP Select and exclusive to Amazon. You will earn money each page that is read. Every borrow adds to rank.

2. Price your books at £1.99. It’s very tempting to sell yourself short. Value yourself and your product. This is not the Poundstetcher where cheap means cheap. If you go cheap you get pathetic royalties and even if people are buying your book – why are they buying it? Are they buying it because they’re thinking it’s only 99p it’s not going to break the bank but once it’s on their Kindle because they haven’t paid much for it they might not bother to read it. It’s not all about sales – you want them to actually read the book so price it so that they will want to read it. Borrows drop if your price is as low as 99p because KU subscribers don’t feel they are getting their money’s worth. Also don’t price yourself out of the market either. Look at what your competitors are charging. Unless you are a bestselling author you should not be charging silly amounts like £5 or £6 or more. It’s a competitive market and none more than the book industry.

3. Tweeting books and sharing them constantly on your own timeline on Facebook is a waste of time. Your friends won’t thank you for it and they will get sick of you doing it. A far better way to utilise Facebook is set up a proper author page and do it through that – when you have a promo PAY for boosted posts and target the right people. You don’t need to spend a great deal on boosted posts. The minimum to boost a Facebook post is £2 and on Twitter it’s £10. I have noticed an increase in sales when I have boosted my posts.

4. Pay proper money for proofreading and covers – don’t skimp by doing it yourself or getting a mate to do it – it’s a false economy. Your cover is your showcase. Read your book through several times and READ IT ALOUD. This is the best way to pick up mistakes.

5. Create a great cover. Use a good designer and make sure the title and images are big enough to view on thumbnail. Readers whisk past images. You have 2 seconds to grab their attention.

6. Give your book a great, thought provoking title – a title that gets the reader asking questions and wanting to know more. My book ‘Every Family Has One’ gets people thinking and asking what does this mean and am I one? I got the idea for the title from a film. One of the characters used the expression in the film. Look at the covers in your genre. Look at bestselling authors titles and covers. What can you learn? Ride on their success until you are a success. The crime author Helen Durrant has followed Peter James’ lead with her titles and book covers and she is now a success. Follow the font style for your genre and the title trends. Lots of authors have copied E.L James with the Fifty Shades theme… ‘Fifty Shades of Black and Blue,’ ‘Fifty Sheds of Grey’ ‘Fifty Shades of Black & White’ ‘Fifty Shades of Lady Catherine Grey’ ‘A Million Shades of Green’ etc.

5. Focus all promotional activity on the first book in a series – Countdown Deals, etc. Only offer free books if you can get into Bookbub – it’s not worth it otherwise and NEVER do a free promo if you only have one book. On the other hand if you can get high in the Kindle FREE charts you might get better recognized and you can promote the number of downloads you achieve that day. Offering books for free though does encourage poor reviews because readers will buy it, let it sit on their kindle and when they come to read it, because it’s not their preferred genre are more likely to write a poor review.

6. Do everything you can to get seen on Amazon and make your product page attractive. Use keywords to get your books into as many categories as possible. Don’t participate in book swaps with lots of people to boost rank if you have not had many sales, they put a lot of random books from a wide assortment of genre on your “customers also bought” section at the bottom of the page. This confuses shoppers and will stop you being recognized in your own genre. Write the best possible author bio and the best possible blurb. This is your shop window – get that right and it’s worth a million tweets drowning in the sea of billions of others.

7. If you are friends with an author and enjoy their work, by all means read and review, but don’t chase/ swap reviews to the extent that you end up with 50 glowing, wordy five star reviews and nothing else on a book that is ranked #780,482. Shoppers will smell a rat.

This advice was compiled by myself, Joanna Warrington (author of family sagas):

And Jason Ayres (author of Time Travel) :

And Lucinda E Clarke (author of African Adventures)

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